The Nonprofit Annual Report Manual
CLIENT
Funraise
SCOPE
Illustration, Content Marketing
By creating resources for nonprofits, Funraise grows its audience while helping organizations increase their impact.
We designed this downloadable PDF with everything an organization needs to craft an amazing annual report. By using eye-catching visuals, a short format, and a playful voice, we created a resource that stands out on social media and will be useful year after year.
Digital PDF
The PDF was available to download on funraise.org by providing an email address. Individual chapters were also used on LinkedIn to tease the full guide.
Header Illustrations
Illustrations for each section were used for the chapter headers, blog posts, and ads.
Promotional Assets
Ads & Social Posts
Paid social posts were used to bring new viewers to Funraise.org to download the resource.
Emails
Funraise customers and prospects received the resource through email campaigns.
Results
Engaged new email subscribers and encouraged Funraise customers.
PDFs on LinkedIn generated new leads.
Related blog posts became high-traffic pages on funraise.org.